As you can see throughout the NIKA website, the NIKA team as a whole has a ton fun promoting our brand in the community.  Whether it's a farmers market or a street fair, the NIKA team is a youth oriented group that always brings positive energy everywhere we go.

One thing that we like to remind people, however, is that the mission of NIKA is deadly serious.  Despite all the fun and activities, NIKA is about bringing clean water and sanitiation to those who live in such extreme poverty that such a basic right is not even fathomable.  If you haven't, please visit our section on the Global Water Crisis and the many articles about the crisis that we have in our Learning Resources section. 

In the end, the NIKA team works really hard because the more water we sell two things happend: (1) we generate more money to donate to projects that bring clean water to impoverished communities world and (2) we educate more and more people about those suffering each day from the lack of basic clean water and sanitation.  If ultimately we never sell another bottle of water but simply raise awareness about the Global Water Crisis and inspire people to act, then we would consider that a success because millions and millions of suffering have no voice and but desperately need our help.

To all those who continue to support NIKA, thank you!